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I help creators build digital products their communities actually want; with full transparency, zero pressure, and a process that works even if you've never sold anything online.

You don't need to "monetize" your audience.
You need a product worth buying.

You don't need to "monetize" your audience.
You need a product worth buying.

You don't need to "monetize" your audience.
You need a product worth buying.

BUILD FOR CREATORS ON

Instagram

Instagram

TikTok

YouTube

The skill that made you a great creator is the same one keeping you broke

The Honest Part

You know how to show up. You know how to connect. But creating great content and turning it into something genuinely theirs are two completely different muscles, and nobody ever taught you the second one.

That's not a flaw. That's just how this works.

You're not stuck because your audience isn't ready. You're stuck because nobody showed you how to build something they'd actually be grateful to pay for.

You have the knowledge. You have the trust.
The only thing missing is someone to help you build the bridge.

What if your audience finally got something back from you?

The Opportunity

Most advice out there is generic, built for someone else's audience, not yours.

We start with what you've already built: the trust, the niche, the people who show up every time you post. Then we find the one product that fits so naturally into your world that your audience doesn't feel sold to.

They feel served.

Here's exactly how I do it

Step 1 · Discover

We find your golden idea

We dig into your audience to find the one problem they're already asking you to solve. No guessing.

  • Pinpoints the exact gap between what your audience needs and what they can't find anywhere else


  • Removes all the "what should I even create?" confusion from day one

  • Pinpoints the exact gap between what your audience needs and what they can't find anywhere else


  • Removes all the "what should I even create?" confusion from day one

Step 2 · Build

We build it with you

Your knowledge, your voice, your brand. We shape it into a clean, honest digital product your community will be genuinely glad exists.

  • High-quality output that protects the trust you've spent years building


  • Done-with-you process, so you stay in control without drowning in tech

We craft the right message

Step 3 · Connect

We write the plan to introduce your product to your audience. It feels like a natural recommendation, not a sales pitch.

  • Designed around your specific community's language and values


  • Keeps your authenticity fully intact while opening the door to something new

Step 4 · Launch

We handle the launch

You focus on your content and your people. We run the entire sales process from start to finish, so they feel exciting, not overwhelming.

  • Full launch execution, hands-free for you


  • Built to serve your audience first, so revenue follows naturally

You'll recognize yourself
in one of these

You've built a loyal, engaged community around something you love, but you've never found a way to give them more than free content.

You've built a loyal, engaged community around something you love, but you've never found a way to give them more than free content.

The burnout-proof creator who wants out of the hamster wheel

The burnout-proof creator who wants out of the hamster wheel

The "I am not a business person" creator

The passionate creator with a real audience

The passionate creator with a real audience

The passionate creator with a real audience

The "I am not a business person" creator

You're tired of trading time for likes with no financial return. You want a product that works for you, without feeling like you're squeezing your audience dry.

You're brilliant at your craft but lost when it comes to packaging, pricing, and selling. You need a partner who handles the business so you don't have to become someone you're not.

You're brilliant at your craft but lost when it comes to packaging, pricing, and selling. You need a partner who handles the business so you don't have to become someone you're not.

You're tired of trading time for likes with no financial return. You want a product that works for you, without feeling like you're squeezing your audience dry.

The reason why I built RoleTwo

The reason why I built RoleTwo

My name is Laia Vilardell. I’m 23, from a tiny village of 10 people in Catalonia, and part of the first graduating class in Artificial Intelligence at the Universitat Autònoma de Barcelona.

In 2020, I developed anorexia. It shaped the next five years of my life. In 2023, things became serious, and I spent six months in a private treatment center, a decision my parents made without hesitation, even taking on debt to make sure I got the help I needed.


I’m fully recovered now, and RoleTwo exists because I wanted to turn that experience into something meaningful, a way of giving back for everything my family gave me: the therapy, the support, and every sacrifice they made along the way.

For my final degree project, I built a tool that recreates the “illness voice” many people with eating disorders live with every day. It appears as a 3D hologram that speaks to the patient, so they can confront it safely in therapy before facing it alone.


That project came from something I deeply missed during my own recovery: having the right tools to truly understand what was happening inside my mind. RoleTwo was born from that same idea, helping people access the guidance, support, and opportunities that can change the course of their lives.

My name is Laia Vilardell. I’m 23, from a tiny village of 10 people in Catalonia, and part of the first graduating class in Artificial Intelligence at the Universitat Autònoma de Barcelona.

In 2020, I developed anorexia. It shaped the next five years of my life. In 2023, things became serious, and I spent six months in a private treatment center, a decision my parents made without hesitation, even taking on debt to make sure I got the help I needed.


I’m fully recovered now, and RoleTwo exists because I wanted to turn that experience into something meaningful, a way of giving back for everything my family gave me: the therapy, the support, and every sacrifice they made along the way.

For my final degree project, I built a tool that recreates the “illness voice” many people with eating disorders live with every day. It appears as a 3D hologram that speaks to the patient, so they can confront it safely in therapy before facing it alone.


That project came from something I deeply missed during my own recovery: having the right tools to truly understand what was happening inside my mind. RoleTwo was born from that same idea, helping people access the guidance, support, and opportunities that can change the course of their lives.

Let's talk about that

"My audience is used to free content. They will never pay for anything."

"My audience is used to free content. They will never pay for anything."

"My audience is used to free content. They will never pay for anything."

A loyal community doesn't see a paid product as a betrayal, they see it as a chance to go deeper with someone they already trust. Your audience follows you because of who you are, not because your content is free. When the product is built around a real need they already have, buying it feels like a natural next step, not a transaction.

A loyal community doesn't see a paid product as a betrayal, they see it as a chance to go deeper with someone they already trust. Your audience follows you because of who you are, not because your content is free. When the product is built around a real need they already have, buying it feels like a natural next step, not a transaction.

"I am not a business person.
I will mess this up."

"I am not a business person.
I will mess this up."

"I am not a business person.
I will mess this up."

You don't need to become one. Building the community was the hard part, and you already did that. I handle the business side so you can stay exactly where you're best: in front of your people. Think of me as the producer behind the musician. The music is yours. I just make sure it gets heard.

You don't need to become one. Building the community was the hard part, and you already did that. I handle the business side so you can stay exactly where you're best: in front of your people. Think of me as the producer behind the musician. The music is yours. I just make sure it gets heard.

"What if I launch and no one buys?
That would be humiliating."

"What if I launch and no one buys?
That would be humiliating."

"What if I launch and no one buys?
That would be humiliating."

We never launch without knowing there's demand first. Before anything goes live, we go through your engagement, your DMs, the conversations your audience is already having with you. The launch should feel like the natural conclusion of something your community has been asking for, not a leap into the unknown.

We never launch without knowing there's demand first. Before anything goes live, we go through your engagement, your DMs, the conversations your audience is already having with you. The launch should feel like the natural conclusion of something your community has been asking for, not a leap into the unknown.

"I do not have the time to build a product on top of everything else."

"I do not have the time to build a product on top of everything else."

"I do not have the time to build a product on top of everything else."

This is not about adding more to your plate. We build it together,

but I do the heavy lifting. Your time is focused and intentional, never
scattered. And once your product is live, it works for you even when you're not working.

This is not about adding more to your plate. We build it together,

but I do the heavy lifting. Your time is focused and intentional, never
scattered. And once your product is live, it works for you even when you're not working.

My model is simple: I only take a percentage of what we make together, and you always keep at least 70%. That means I have no interest in launching something that doesn't truly serve your audience. We define the offer together, based on what your community actually needs and what you genuinely want to give, taking into account everything that matters: who your audience is, where they are located, their age, and the type of product that fits them best. The price justifies itself when the product is built honestly.

"What if I cannot deliver enough value to justify the price?"

"What if I cannot deliver enough value to justify the price?"

"What if I cannot deliver enough value to justify the price?"

My model is simple: I only take a percentage of what we make together, and you always keep at least 70%. That means I have no interest in launching something that doesn't truly serve your audience. We define the offer together, based on what your community actually needs and what you genuinely want to give, taking into account everything that matters: who your audience is, where they are located, their age, and the type of product that fits them best. The price justifies itself when the product is built honestly.

My model is simple: I only take a percentage of what we make together, and you always keep at least 70%. That means I have no interest in launching something that doesn't truly serve your audience. We define the offer together, based on what your community actually needs and what you genuinely want to give, taking into account everything that matters: who your audience is, where they are located, their age, and the type of product that fits them best. The price justifies itself when the product is built honestly.

Frequently asked questions

Is this only for creators with a large following?
Do you handle both design and development?
How long does a typical project take?
Will I be able to keep posting my daily content?
What if I have no technical skills at all?
Will this feel pushy or inauthentic to my audience?
How many creators do you work with at once?
Do I need to already have a product idea?
What is the total investment?
How is RoleTwo different from a course I could buy online?
Do you offer ongoing support after launch?